One of the most challenging yet rewarding projects I contributed to was the redesign and relaunch of the NIRA App. While I had prior UX/UI experience through an internship, leading the design efforts for this project was a significant responsibility as well as a great opportunity to grow my skills.

The problem: The main challenge was addressing the issue of user retention. NIRA's goal was to ensure consumers used their lasers consistently in order to see desired results. With a 90-day money-back guarantee in place, the company needed to minimize returns, which required fostering a habit of regular usage among users.

The goal: To address this, I focused on creating an intuitive and engaging app experience that would encourage users to stay on track with their treatments. This involved optimizing the user interface for ease of use, integrating reminder notifications, and incorporating rewards and gifting to incentivize consistent usage. Ultimately, the redesigned app aimed to enhance user engagement and drive consistent laser usage, reducing returns and improving customer satisfaction.


Tech Used: Figma, Adobe Photoshop
App Development: Tyler Mulley
Video Creator: Jack Stockstill